Crowdfunding – whereby a large amount of money is raised by the proportionally smaller donations of dozens, hundreds or thousands of contributors – has taken flight over the past few years as a means for individuals and organisations to raise funds for their passion projects. In large part, it is associated with the arts: raising money for amateur theatre groups, for student films, for independent artists’ exhibitions, for the self-publishing of books. There isn’t much you can’t crowdfund, and the support of a combination of friends, family and interested strangers has successfully funded projects as varied as collecting meteorites from the Nullarbor or paying the vet bills of two dogs who had a brush with a porcupine.
As the practice has evolved, particularly in Australia, more and more groups have come to recognise the potential of crowdfunding to support conservation. In 2014, a group of lobbyists and scientists who have studied the montane ash forests of the Central Highlands of Victoria for more than 30 years, launched a crowdfunding campaign on Pozible to gather public support for the proposed Great Forest National Park: a large protected area for the region which would preserve more than 500, 000 hectares of forest. The highly successful campaign, which raised $71, 965 (significantly exceeding its target of $60, 000), directed funds to community outreach and broader awareness-raising about the park proposal to the Victorian public.